Hold a Brainstorming Session
To start out, have a brainstorming session with yourself. Have a brainstorming
session with your significant other. Have a brainstorming session with another
marketer. Do whatever you can to get those creative juices to start flowing.
When doing your brainstorming, you want to focus on your goal. Remember that
the ultimate goal is to produce a product. The interim goal, though, is to find a
hungry market that is willing to part with some money to obtain the information
that you are selling.
Don't limit yourself to any specific topic at this point. Anything can be a product!
Not everything might justify a nice price tag, but everything can be a product.
What? You don't know how to brainstorm? It's easy really. Just throw out ideas.
This early in the game, there are no bad ideas or good ideas - there are only
ideas. Break each idea apart - combine a few together - follow one idea to
another. This is what brainstorming is all about!
Now, it can be much harder to do when you are trying to create a product that you
don't know much about. Then, topics are a bit harder to come by. Otherwise,
look around you. Try thinking of everything and anything as a potential product.
One piece of software you can use to help you brainstorm is called the Complete
Brainstorm Lab. You’ll find it at: http://www.InstantEzineContent.com .
If you just glanced across your room and you see a telephone, perhaps you could
find a way to turn that into an info product. Let's brainstorm it. You could have an
ebook about using the telephone to profit. You could have a software product
that helps you use the telephone to profit. One way to do this easily is start
thinking in terms of "How To". When you look at something, think of all of the
"How tos" that could go with it. You'd be amazed at the "gazillions" of products
that you can come up with!
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